Creative fatigue & AI Insight
Measure creative fatigue. Use AI insights to assess campaigns losing attention and support creative refresh decisions.
HERO ENGINE
Your storefront evolves.You stay in control.
Manage hero and banner rankings around your store’s goals. Pin key campaigns and let your rules rank the rest automatically. Use AI insights to see which creatives attract attention and which need a refresh.
Campaign measurementDevice comparisonRule-based automation
YOUR STORE’S HERO AREA
01First banner pinned
NEW SEASONA new season. A new perspective.Explore the collection ↗
02
THE FINISHING TOUCHSmall details. A big difference.
—03
THE WEEKLY EDITFind your everyday rhythm.
↗AI Insight“Everyday style” is attracting more attention. Move it forward while keeping the first banner pinned.
FROM VISIBILITY TO ENGAGEMENT
Which campaigns are getting attention?
Switch the device filter, expand campaign details, and explore a sample ranking plan. Review impressions, clicks, and CTR alongside attributed revenue.
HERO ENGINE
ILLUSTRATIVE DASHBOARDCampaign performance · Sample 7-day period
Impressions27,000
Clicks610
CTR2.3%
Attributed revenue122,000 TL
New season editView creative and device breakdown ↓CTR1.7%Attributed revenue40,000 TL
Mobile8,000 impressions · 120 clicks · 1.5% CTR
Desktop4,000 impressions · 80 clicks · 2% CTR
Everyday styleView creative and device breakdown ↓CTR3.7%Attributed revenue66,000 TL
Mobile6,000 impressions · 240 clicks · 4% CTR
Desktop3,000 impressions · 90 clicks · 3% CTR
Complete the lookView creative and device breakdown ↓CTR1.3%Attributed revenue16,000 TL
Mobile4,000 impressions · 40 clicks · 1% CTR
Desktop2,000 impressions · 40 clicks · 2% CTR
Consider moving “Everyday style” forward.
In the sample period it received 9,000 impressions and 330 clicks, producing 3.7% CTR against a 2.3% all-device period average.
AI Insight · Creative fatigue
Illustrative scenario: attention to “New season edit” is declining. Review the creative fatigue signal and consider refreshing the message or visual.
Products, campaigns, and measurements are illustrative. Attributed revenue is revenue associated with a campaign, not incremental revenue or a guaranteed increase.
FROM DATA TO YOUR NEXT STEP
Make improvement opportunities visible.
Personalized hero experience
Personalize the hero area while respecting your store rules and pinned positions.
Automation and pinned positions
Enable automatic ranking based on your rules. Keep the first position fixed while managing the remaining positions automatically.
Campaign and creative breakdown
See impressions, clicks, and revenue associated with each campaign. Review creative variants and device-level results within the same campaign.
Mobile and desktop comparison
Compare engagement across both device groups for the same period. See device-level differences alongside overall performance.
Measurement-based insights
Identify creatives below your CTR threshold despite sufficient impressions. Consider moving campaigns with above-average engagement forward.
Follow daily trends and period comparisons. Set CTR and minimum impression thresholds to match your store’s measurement volume, and export reports to share with your team.
YOU ARE IN CONTROL
Set the rules. Let your storefront adapt.
Review the plan
Compare the proposal generated from the last 30 days of measurements with the current order. Preview the plan before changing your storefront.
Choose how to publish
Publish with approval or enable automatic ranking governed by your rules. Pin the positions you want to preserve, such as your first banner.
Follow the change
Compare equal-length periods before and after publication. Consider traffic and campaign conditions when deciding what to do next.
LET’S START WITH YOUR STORE
Start with your existing campaigns.
Let’s review your hero layout and mobile and desktop creatives together. Check campaign mappings and measurement flow, then plan your first performance report and ranking preview.
Arrange my 30-day free trialIs there a free trial?
Yes. Hero Engine includes a 30-day free trial. Submit a request and we’ll review your hero area, campaigns, and measurement flow together to plan your trial.
What is Hero Engine?
Hero Engine is a Fluxis module that measures hero and banner campaign performance and supports ranking decisions for e-commerce stores. It brings campaign, creative, and device-level measurements together.
Does Hero Engine create banner images?
The workflow described here measures existing campaign creatives and manages their ranking. Image generation or automatic creative redesign is not part of this workflow.
Does it change rankings automatically?
When the store manager enables automatic ranking, banners can be reordered according to their rules. You can also use the approval workflow. Pin specific positions to keep the first banner in place while managing the rest automatically.
Which data does the ranking plan use?
The dashboard plan is generated from the last 30 days of measurements, independently of the report’s selected date range. Opening a preview does not publish it.
How is low performance identified?
Configure the CTR threshold and minimum impression count in the dashboard. These guide evaluation; falling below a threshold does not automatically change rankings.
Can I review the impact after publishing?
Yes. Compare impressions, CTR, clicks, orders, and revenue across equal-length periods before and after publication. The comparison supports decisions; it does not establish a causal lift on its own.
What is attributed revenue?
Revenue associated with hero campaign interactions. It should not be interpreted as incremental revenue caused solely by the campaign or a guaranteed increase.
Does it support personalization and creative fatigue insights?
Yes. The hero experience can be personalized. Hero Engine measures creative fatigue and provides AI insights to help you decide which creatives to refresh or reassess.
How is it different from Merchandising?
Hero Engine focuses on ranking campaign and banner creatives. Merchandising manages product rankings on category pages.
Get Started
Try Hero Engine free for 30 days.
Plan a 30-day free trial around your hero campaigns and ranking goals. Evaluate measurement, automatic ranking, and AI insights in your own store.
- Campaign and device-level performance
- Measurement-based ranking proposals
- Automatic ranking, pinned positions, and personalization