Understand the profile.
Review orders, spend, events, and recent interactions. Distinguish VIP, loyal, new, and at-risk profiles.
RADAR
Get to know your customers.Give each group a relevant experience.
Who keeps coming back, who made a first purchase, and who has gone quiet? See customer profiles and shopping behavior together. Build your communication around meaningful customer groups.
Customer profilesBehavioral segmentsRFM analysis
FLUXISRadarYour customer map
01 / CUSTOMER GROUP
Loyal customers
Purchased recently. Keeps coming back.
Select a cluster to explore · Illustrative data
CUSTOMER INTELLIGENCE
See the shopping behavior behind the numbers.
Review channels together.
Follow online customers. With connected POS or CRM data, review physical store and hybrid customer views too.
Keep the bigger picture in view.
See profiles, new customers, revenue, and average order value together. Check connection and last-update status.
A CLOSER LOOK
Every group tells a different story.
Choose a customer group to see how purchase history can guide your next conversation.
RADARILLUSTRATIVE CUSTOMER DATA
4.800Total profiles
7Active segments
3Sample groups
Choose a group to take a closer look.
MK
SAMPLE PROFILE · #1042
Loyal customers
Purchased recently. Keeps coming back.
5 days agoLast purchase
8 ordersFrequency
₺18,400Total spend
Strengthen the relationship.
Plan communication around new collections or complementary products.
Groups and profiles are illustrative. Suggested communication steps do not start a live send.
BEHAVIORAL SEGMENTATION
Bring customers with similar needs together.
Product browsers, cart adders, or customers who bought in the last 30 days. Start with ready-made segments or create groups for your store. Track group size and the latest calculation time.
SAMPLE SEGMENT
Customers worth reconnecting with
Purchased before+Inactive for 30 days
A different need from a first-time visitor: a reminder of your store and a reason to return.
RFM, THREE SIMPLE QUESTIONS
How recently? How often? How much?
RFM analysis looks at the shopping relationship from three angles. Adjust thresholds to your store and review customer distribution on the grid.
How recently did they buy?
Time since the last purchase. Distinguish recent buyers from customers who have been away.
How often do they buy?
Order count. Review first-time shoppers and repeat customers differently.
How much do they spend?
Total spend. Consider purchase value alongside the customer’s relationship with your store.
FROM UNDERSTANDING TO COMMUNICATION
Understand the group. Plan the next step.
Activation shows the connection status of data sources and communication channels. See which connections are ready and plan campaigns and journeys accordingly.
Store data and segments
Understand your customersMonitor site integration and segment calculation status in the same area.
Web Push
When the connection is verifiedReview browser-notification connectivity and plan communication for customers with notification permission.
POS / CRM
Requires a data connectionConnect a suitable source for physical store and hybrid customer profiles.
Email, SMS, and WhatsApp
Planned connectionsRadar integrations for these channels are planned. Review availability and setup scope with us during the demo.
COMMUNICATION EXCLUSIONS
Know who to leave out, too.
Review unsubscribes, delivery failures, and spam reports in Suppression. Filter by channel and reason to track records excluded from communication.
FAQ
About Radar.
What does Radar do?
It brings customer profiles, behavioral groups, and RFM analysis together. Understand customers, identify groups with different needs, and plan relevant communication.
What is RFM analysis?
It evaluates time since the last purchase, order frequency, and total spend together. Adjust thresholds for all three dimensions in Radar to review the distribution of customers.
How is a segment different from a profile?
A profile describes one customer’s orders, spend, and behavior. A segment groups customers who meet specific conditions. One customer can belong to multiple segments.
Can I use physical store data?
Online, offline, and customers seen in both channels can be reviewed separately. Physical store and hybrid views require a suitable POS or CRM data connection.
Is every communication channel ready?
Track channel status in Activation. Web Push is available once its connection is verified. Radar connections for email, SMS, and WhatsApp are planned. We’ll confirm the available channels during setup.
What does suppression mean?
It is the area for managing records excluded from communication. Review unsubscribes, delivery failures, and spam reports by channel and reason.
How does Radar differ from Journey Builder?
Radar helps you understand which customer group to focus on. Journey Builder lets you design the communication flow using triggers, messages, delays, and conditions.
Get Started
Get to know your customers with us.
Share your store and data sources. We’ll review profiles, segments, and RFM analysis for your business.
- Customer profiles and behavioral segments
- RFM thresholds for your store
- Data sources and channel connections